The objective of this project was to develop a brand extension for Curology. Through thorough research, I identified an opportunity for the company to expand its offerings. Curology is a skincare brand focused primarily on acne treatment, prioritizing healthy skin over trends or elaborate packaging. This essential daily care is needed in all aspects of life, whether on vacation, business trips, or casual visits with friends. Recognizing the universal demand for convenience, I aimed to introduce travel-sized products to bring Curology into the travel market, addressing a practical need for customers on the go.