Brand Identity
Personal Branding/ Digital
Adobe Illustrator, InDesign, and Photoshop
2025
As I approached graduation from the Rocky Mountain College of Art and Design, developing a strong personal brand identity became a top priority. Effectively marketing myself as a designer is essential to achieving my career goals, and that process begins with a clear understanding of who I am and how I wish to be perceived. My Stationery Suite serves as a curated first impression—one that reflects both my creative vision and professional aspirations.
Sketches
The first step in this process was developing my logo. Capturing my identity in a simple yet impactful way proved challenging, as my inspirations span music, art, fashion, design, film, and more. With such a broad range of influences, narrowing my focus was difficult. I began by exploring multiple variations, then refined my direction through constructive feedback, ultimately arriving at a design that best represents me.
Color
Selecting the right fonts was a challenging process for me, as my personal style varies greatly from day to day. Some days, I embrace a more feminine, polished look, while other days I prefer a casual, rugged style. This variability was reflected in my font preferences—sometimes I was drawn to serif fonts, and other times to sans-serif. Ultimately, I decided to incorporate both styles into my design to capture this dynamic range and create a balanced, versatile typographic palette.
Typography Palette
HEX#: 597f47
CMYK: 68/31/87/15
RGB: 89/127/71
HEX#: eaeaea
CMYK: 7/5/5/0
RGB: 234/234/234
HEX#: 000000
CMYK: 0/0/0/0
RGB: 0/0/0
Selecting a color profile for my brand proved more challenging than anticipated. Without yellow in the mix, I narrowed my choices to two favorites: blue and green. Ultimately, I chose green for its versatility. When applied thoughtfully, it can evoke a range of styles—from vintage to modern to playful, while maintaining a clean, professional aesthetic that aligns with my brand identity.
Typography: Favicon
Finalizing my logo was an incredibly rewarding milestone. It marked a moment where I truly felt like a professional designer, with a logo, portfolio book, and website all coming together. Beginning with a simple sketch and bringing it to life is one of the aspects of graphic design I enjoy most; transforming ideas into tangible realities.
The Final Designs
Stationary Suite
Creating a logo alone was not sufficient to fully establish my brand as a designer. I extended the visual identity across multiple touchpoints, including business cards, cover letters, and resumes. Additionally, these designs were applied to my website, portfolio book, and social media profiles on Instagram and LinkedIn, ensuring a consistent and cohesive brand presence.